84% of Scots want to buy more Scottish products and research from The Knowledge Bank, Scotland Food & Drink’s insights hub, has revealed the top 10 brands that consumers associate with Scottish provenance.
The findings, conducted as part of The Knowledge Bank’s provenance insights, surveyed more than 1,000 Scots and found a mix of product, retailer and certification brands were voted the most recognisable for their Scottish credentials.
Carol Saunders, head of insights at The Knowledge Bank, said: “With so many of us keen to support Scottish producers, brands that champion their provenance can cement their place regularly in shoppers’ baskets and ultimately grow. It’s great to see consumers recognising retailers and quality brand marks as well as producers.
“While these are the well-known brands we associate with Scotland, many up and coming producers across the country have created products that are deeply linked to Scottish heritage and have earned a place in consumers’ kitchens.
“If we work together as producers, retailers and leadership bodies, there’s a bright future ahead for the Scottish food and drink sector.”
Here are the top 10 ‘most Scottish’ food and drinks - and a surprising supermarket.
1. Irn Bru
Colloquially known as Scotland’s ‘other national drink’, Irn Bru has been quenching our thirst for 125 years and is as popular as ever.
2. Tunnock's
Making confectionary since 1890, the family-run bakery has stocked Scotland’s shelves with its milk chocolate tea cakes, caramel wafers, caramel logs and snowballs.
3. Baxters
Starting out as a small grocery shop in Fochabers, on the River Spey, Baxters is best known for its classic pantry staples. From its famous soups to pickled beetroot, jams and chutneys, Baxters polled highly. | © Vance Studios Photo: © Vance Studios
4. Walker's
For over 125 years, the Speyside favourite has been loved by homes across Scotland. Its all-butter shortbread, biscuits and oatcakes continue to make their way into our trolleys and onto to our plates. | Danny Lawson/PA