84% of Scots want to buy more Scottish products and research from The Knowledge Bank, Scotland Food & Drink’s insights hub, has revealed the top 10 brands that consumers associate with Scottish provenance.
The findings, conducted as part of The Knowledge Bank’s provenance insights, surveyed more than 1,000 Scots and found a mix of product, retailer and certification brands were voted the most recognisable for their Scottish credentials.
Carol Saunders, head of insights at The Knowledge Bank, said: “With so many of us keen to support Scottish producers, brands that champion their provenance can cement their place regularly in shoppers’ baskets and ultimately grow. It’s great to see consumers recognising retailers and quality brand marks as well as producers.
“While these are the well-known brands we associate with Scotland, many up and coming producers across the country have created products that are deeply linked to Scottish heritage and have earned a place in consumers’ kitchens.
“If we work together as producers, retailers and leadership bodies, there’s a bright future ahead for the Scottish food and drink sector.”
Here are the top 10 ‘most Scottish’ food and drinks - and a surprising supermarket.
5. Scotch Beef & Scotch Lamb
The first non-product brand in the results, Scotch Beef & Lamb brands ensure only the highest-quality products hit our stores, with animal welfare and sustainability at its core. The certification proudly holds the UK Geographical Indication status ensuring all meat is fully traceable, born and processed in Scotland. Photo: Greg Macvean
6. Graham’s, the Family Dairy
Milk is still often the first item on the shopping list, but Graham’s has expanded into a broad range of dairy products, from kefir to protein quark, to its Isle of Skye Sea Salt Butter, which won Dairy Product of the Year (Large Business) at the Scotland Food & Drink Excellence Awards 2025. | contributed
7. Mackie’s of Scotland
Since 1986, Scotland has been scooping up Mackie’s ice-creams. The company’s growth has led to it being shortlisted at this year’s Scotland Food & Drink Excellence Awards in the Growth Business of the Year category.
8. Highland Spring
Who does water better than Scotland? Sourced directly from the Ochil Hills of Perthshire, every bottle of Highland Spring tells a story of Scotland’s beautiful landscapes.