This week sees a fresh batch of candidates compete to win a £250,000 investment from Lord Sugar in the 20th series of the long-running BBC show The Apprentice.
First broadcast in the UK in February 2005, following the success of the American version featuring a certain Donald J. Trump, The Apprentice is one of the Beeb’s most successful shows.
Originally aired on BBC 2 it soon made the transition to BBC One, as viewers became hooked on the tasks set by Amstrad founder Lord Sugar.
Season 20 of the show will launch on Thursday, January 29, at 9pm on BBC One and BBC iPlayer.
And the first episode will see the boardroom held in Hong Kong - with Baroness Karren Brady and former winner Tim Campbell advising Lord Sugar on the suitability of the candidates.
The last entrepreneur standing will receive a cool quarter-of-a-million pound investment, along with mentorship from Lord Sugar himself.
We’ve already taken a look at their all-important business plans and why they think they deserve the cash
Now we’re looking at what each of the 20 candidates believe makes them unique - their USP.
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5. Priyesh Bathia
"I’m the perfect mix of charm and hustle who’s confident, quick-thinking, and not afraid to get stuck in. I bring ideas, energy, and a bit of cheek, which means I don’t just talk the talk, I make things happen. I’m the type who’ll win over a room with my cheeky smile, get results, and still have everyone laughing by the end and won’t go down without a fight. Lord Sugar’s looking for someone who stands out, and I do, every single time and let’s be honest, that’s basically my brand." | BBC
6. Rajan Gill
"I don’t believe in “luck” - you create your own luck in life. I’ve been in Private Equity, Bio-Pharmaceuticals, the fast-food industry, and I’ve stood on a freezing construction site at 5am in steel toe caps getting it done. I’ve seen both sides of business: the boardroom and the physical graft. I create my own outcomes, and throughout this show I’ll prove it. If no one listens, I’ll make them. In the boardroom you don’t wait to be heard - you take the room and make sure no one forgets your name." | BBC
7. Pascha Myhill
"At 21, I bring a fresh and driven approach to the private care recruitment industry. I have the energy, ambition, and real understanding of what both care providers and staff need to succeed. My goal isn’t to follow the same path as traditional recruiters who chase numbers, I want to build a business that focuses on quality, compassion, and compliance. I know how demanding the care sector can be, and I’m passionate about creating a service that genuinely supports care homes and the people who work within them. Being young gives me an advantage, I’m adaptable, ambitious, and ready to do things differently. With Lord Sugar’s investment and guidance, I believe we can grow something powerful together, an organisation that sets new standards and builds an empire in care recruitment." | BBC
8. Nikki Jetha
"In just four years I went from knowing nothing about my industry to opening my own company and working as a self-employed mortgage advisor. I’ve given my all to make my business a success, throwing everything at it - including during my pregnancies. Today I regard myself as one of the top mortgage advisors in the UK. I ooze charisma, am a master negotiator and the level of my ambition makes me unstoppable. My role model is Kim Kardashian, she is a powerhouse and a mum like myself but is able to manage a demanding career whilst raising her children. She has redefined what it is to be a modern-day businesswoman proving that you can be glamorous, family orientated and the complete boss all at once. You can have it all." | BBC