Sports Direct launches Rangers-branded teddy bear - called Timmy

Sports Direct is launching a new teddy bear aimed at fans of Rangers... called '˜Timmy'.

The white bear is kitted out in a blue t-shirt emblazoned with the Ibrox club’s badge, and is also available for fans of Newcastle United and Portsmouth.

Timmy the Rangers-branded bear. Picture: SportsDirect.complaceholder image
Timmy the Rangers-branded bear. Picture: SportsDirect.com

But Rangers fans have expressed their disbelief at the name given to the £9.99 bear, with supporters taking to online forums to registered their surprise.

One fan wrote on the Follow Follow forum: “It’s clearly a brand name, as they do a Newcastle and [Portsmouth] one too but seriously, do they think bears will buy something named Timmy?”

Another wrote: “In all fairness this is a marketing faux-pas. Some idiot hasn’t thought this through.”

People also took to Twitter to comment on the toy, with one saying: “That Timmy bear has to be a wind up..surely?!” while another added: “Who was it that said the ‘banter years’ were over?”

The toy, which is available to pre-order, hits the shops on 25 November - the day after Rangers travel to Dens Park to face Dundee.

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