The power of business podcasts: Boost your brand with professional production from this Scottish company

“People want to know the behind-the-scenes stories, and things that are not shown in mainstream media,” said Bogdan, who started making podcasts for clients in 2019, and now serves a global client base from his offices near Glasgow. “Most of the clients we work with want to get more exposure for their brand. Doing it this way involves story-telling and people love stories.”

See and hear some of Saspod’s work here.

When your product, your service or your business has something to say, why would you miss out the spoken word in your brand amplification?

“People are starting to consume more audio in the last few years,” says Bogdan, who is originally from Transylvania in Romania and came to the UK to study music production. “People are constantly on the go, and audio offers the perfect way for them to consume content wherever they are. Podcasts can also be repurposed into other content formats, allowing you to showcase your brand’s personality and stand out from the crowd.”

Authentic and authoritative

“Podcasting can position you as an authority in the space, and it is a great PR opportunity for brands.” Not only does this give you a strong voice in your field, Bogdan says, but it’s also a great way to network and can serve as a magnet for your business. So, where do you start?

Saspod has the solution

Producing a podcast which is both personal and professional takes planning and skill. You want it to be authentic but authoritative, something Bogdan understands all too well, with a background that involved both creative and technical skills.

“Music is my passion,” says Bogdan, who was an X-Factor finalist in Romania in 2013 when he was just 17. He became interested in podcasts following his degree in Southampton. And whilst music is still a big part of his life – he still plays keyboards in a band.

He started working on podcasts for clients back in Southampton, but after meeting his partner the couple made their home in Scotland and have started a family. Saspod is a fast growing company and unlike other giants they have a very hands-on personal relationship with clients, getting to know them and their businesses.

Saspod manages every aspect of podcast production — from guest booking and scripting to recording, video and audio editing, and full content repurposing. What truly sets Saspod apart is that it is one of the few companies in the UK that seamlessly integrates PR and podcasting. Not only will they help you create your podcast, but they’ll also ensure it reaches the right audience through effective promotion.

Recording can be done at Saspod’s offices, at client’s premises or even remotely.

“Our services are highly flexible,” he explains. “We can handle the entire podcast production process or focus on specific parts of it, while still offering guidance on the areas clients may not have the budget for.”

Clients range from financial advice companies – a potentially dry subject which has elicited some engaging podcast discussions and generated views and business – to a client whose podcasts are in the top 0.5% of the best spirituality podcasts in the world.

“We will work with any business, any brand and any creator,” says Bogdan.

Find out more

Learn more about Saspod and what the power of podcasting could do for your business by visiting the website here.