Eight new beauty brands land at Boots including Olaplex, Sunday Riley and By Terry

From luxury skincare favourites Sunday Riley and Kate Somerville to Olaplex hair treatments and a new range created by TV presenter Rochelle Humes, the latest additions offer plenty of choice for beauty fans.

Boots has also launched its own cosmetics collection, EDIT by Boots, featuring affordable make-up with skincare-inspired ingredients.

The expansion follows the arrival of 60 brands at Boots over the past year, including beauty heavyweights Charlotte Tilbury, Jo Malone London and P.Louise.

Which new beauty brands are launching at Boots?

Sunday Riley

Fans of luxury skincare can now shop Sunday Riley at Boots.

The American brand is particularly well known for Good Genes, its exfoliating lactic acid treatment, and C.E.O. 15% Vitamin C Brightening Serum, which is designed to improve the appearance of dull skin.

Olaplex

The popular haircare brand, best known for its products designed to help repair damaged hair, is now available at Boots.

Its arrival follows strong customer interest, with Olaplex among the most frequently searched premium haircare brands previously unavailable on the retailer's website.

Shoppers spending £35 on selected Olaplex products can also receive a free gift.

Kate Somerville

Another addition to the retailer's premium skincare selection is Kate Somerville, the American brand founded by celebrity aesthetician Kate Somerville.

Known for its clinic-inspired approach to skincare, the range arrived in selected stores on October 19 and online the following day.

Eulah by Rochelle Humes

TV presenter and entrepreneur Rochelle Humes has brought her skincare brand Eulah to Boots.

The collection includes face and body products, with highlights including Cloud Cleanse Foaming Deep Cleanse and In Flight Hydrating Rice Milk Mist.

Selected products are currently available with 20% off.

By Terry

French luxury cosmetics brand By Terry is another new arrival, having launched in selected Boots stores on October 19 and online on October 20.

Founded by make-up artist Terry de Gunzburg, the brand is known for its complexion products and make-up designed to create a luminous finish.

Laura Geller

American make-up brand Laura Geller has also joined Boots, although its products are available exclusively online.

The collection includes the popular Baked Balance-N-Glow Color Correcting Foundation, developed with mature skin in mind.

Kopari

California-based Kopari specialises in skincare and body products, with coconut-derived ingredients featuring prominently across its collection.

The brand launched in selected stores on October 19 and online the following day.

EDIT by Boots

Completing the eight additions is EDIT by Boots, a new own-brand make-up collection.

Designed to offer accessible everyday cosmetics, the range includes The Hydrating Balm and The Blush Cream. Selected products are included in a three-for-two promotion.

More changes coming to Boots

The launches form part of a wider investment in the retailer's beauty departments.

More than 50 Boots stores are currently undergoing improvements to their beauty areas, with new selections of premium miniature products also being introduced.

The retailer already has 180 dedicated beauty halls across the UK, giving shoppers more opportunities to discover new products alongside established favourites.