Scotland is home to plenty of natural beauty with pretty villages and towns to be found from the Borders to the north.
But despite the Highlands regularly being included among the top tourist destinations in the UK, Fort William, the country’s outdoor capital, found itself being ranked as one of the worst places to visit in the UK.
Consumer magazine Which? asked almost 4,000 people about their experiences in different towns and cities around the country. Tourists ranked each location based on criteria including food and drink, ease of access, value for money, accommodation and more. While Fort William performed poorly in the survey, Edinburgh was ranked among the best places to visit in the UK.
With the Highland town’s reputation as a hub for activities such as mountain biking, hillwalking and more, we decided to ask Scotsman readers to share which towns they thought visitors should see.
Whether it’s because of beautiful scenery or historic sights, here are 26 of the best Scottish towns to visit as chosen by our readers.

25. Tobermory
One of the towns most recommended by Scotsman readers, Tobermory is perhaps best recognised for its role in children’s television show Balamory. With a range of attractions on offer, there are plenty of activities available to visitors. | stuart1960 - stock.adobe.com

26. Ullapool
Another fishing town, Ullapool is situated in one of the UK’s most unspoilt environments. There are many things to see and do in this Highland location, including the Inverpolly National Nature Reserve which lies to the west of Ullapool. | AFP via Getty Images


