Popular Edinburgh hospitality brand Vittoria to bring new ice cream shop to city centre

The family, which has been operating the Vittoria Hospitality Group in Edinburgh for over 50 years, has secured a franchise agreement with Amorino and will open its first Scottish location on North Bridge.

The new venue will sit right beside Vittoria Group’s popular fish and chips destination Landy’s, at 27 North Bridge.

Leandro Crolla, director of Vittoria Hospitality Group, said: “Opening Scotland’s first Amorino is a real passion project for our family. Opening a gelato shop in Edinburgh has been a goal of ours for many years, so when the opportunity came around to partner with such a respected global brand, it felt like the perfect fit.

“Although this is a global name, our customers can be reassured that it is very much in local hands, and we can’t wait to bring the taste of proper Italian gelato to the people of Edinburgh.”

Amorino is known for producing traditional Italian gelato using natural ingredients, with popular flavours such as tiramisú, cremino, stracciatella and amarena.

The Edinburgh venue will introduce Amorino’s signature flower-shaped ‘petal gelato’ to Scotland, with each serving handcrafted to allow customers the chance to select multiple flavours layered into a single cone.

Max Aceto, managing director of Amorino UK, said: “We’ve wanted to come to Scotland for a while, so opening in Edinburgh feels like the right moment for us. Working with the Crolla family has been great, they really understand hospitality and what good Italian food should be, which gives us a lot of confidence for this first shop.

“Edinburgh just feels like the kind of place where our gelato belongs, and we’re really looking forward to sharing it with people here and getting to know our new customers.”

Get all of the latest breaking news from Edinburgh and the Lothians with our free breaking newsletter.

The venture represents a £1.5 million investment by the family and is expected to generate approximately 60 new jobs across a planned roll-out of four locations.

Amorino currently operates over 320 sites worldwide, with 42 locations across the UK and plans to continue its expansion in the UK further, targeting 100 stores by 2030.

The new venue will join the Vittoria Hospitality Group’s wider portfolio, which includes Divino, Vittoria on the Walk, Vittoria on the Bridge, Taste of Italy, Brunswick Book Club, Bertie’s Proper Fish & Chips and Landy’s.