It’s led to an explosion in internet searches of some fairly obscure terms that will be unfamiliar to those of us who take more of an interest in the supermarket than the stock market.
To help out, investment experts at InvestinGoal have compiled a list of terms that feature on Succession to give viewers an insight into what Kendall, Shiv and Roman are talking about.
It should be noted that some of these explanations include season four spoilers, so come back later if you’re not up to date on your viewing.

5. ADR
ADRs are simply American Depositary Receipts for foreign companies that are listed on US stock exchanges. An ADR is a form of security, offering US investors the opportunity to gain investment exposure to non-US stocks without of dealing with foreign stock markets. Photo: HBO

6. Bear Market
Another term that’s proving to be popular is ‘bear market’ which is defined by a prolonged drop in asset prices. Typically, a bear market happens when a broad market index falls by 20% or more from its most recent high. It’s believed that the term originates with pioneer bearskin traders. As the traders hoped to buy the fur from trappers at a lower price than what they'd sold it for, ‘bears’ became associated with a declining market. Photo: HBO

7. Bull Market
On the other hand, bull market is the opposing term to bear market. Bull market refers to a period of time when the price of an asset or security rises continuously by 20% after two declines of 20% each. Photo: HBO

8. To The Moon
Often used by stocks and cryptocurrency traders, the phrase ‘to the moon’ essentially means the price of an asset is continuously growing. This term has been frequently used by Twitter and Tesla owner, Elon Musk, referring to various ‘meme coins’ projections. Photo: HBO

