Morrisons is launching a wonky veg box, which feeds a family of four for a week for £3

MORRISONS LAUNCHES VALUE VEG BOXES

From Thursday 28th September, Morrisons is launching an affordable seasonal veg box range that are a fraction of a price of a typical veg box delivery like Abel & Cole and Riverford. The initiative is to make fresh vegetables available for all families.

Morrisons is offering an all-British supermarket vegetable box that costs £5, compared to delivered veg boxes costing upwards of £13.75, which can feed a family of four for up to five days. Morrisons.com shoppers can also buy a £3 wonky veg box for delivery with their shopping.

For more information and images, please contact the Morrisons press office at Shine Communications on 020 7100 7100 / 07775 927141 or morrisons@shinecom.com.

Free for editorial use. — MORRISONS LAUNCHES VALUE VEG BOXES From Thursday 28th September, Morrisons is launching an affordable seasonal veg box range that are a fraction of a price of a typical veg box delivery like Abel & Cole and Riverford. The initiative is to make fresh vegetables available for all families. Morrisons is offering an all-British supermarket vegetable box that costs £5, compared to delivered veg boxes costing upwards of £13.75, which can feed a family of four for up to five days. Morrisons.com shoppers can also buy a £3 wonky veg box for delivery with their shopping. For more information and images, please contact the Morrisons press office at Shine Communications on 020 7100 7100 / 07775 927141 or [email protected]. Free for editorial use.

placeholder image — MORRISONS LAUNCHES VALUE VEG BOXES From Thursday 28th September, Morrisons is launching an affordable seasonal veg box range that are a fraction of a price of a typical veg box delivery like Abel & Cole and Riverford. The initiative is to make fresh vegetables available for all families. Morrisons is offering an all-British supermarket vegetable box that costs £5, compared to delivered veg boxes costing upwards of £13.75, which can feed a family of four for up to five days. Morrisons.com shoppers can also buy a £3 wonky veg box for delivery with their shopping. For more information and images, please contact the Morrisons press office at Shine Communications on 020 7100 7100 / 07775 927141 or [email protected]. Free for editorial use.

Three options will be available: a wonky veg box for £3, a standard box for £5, and an organic box for £8.

A standard box contains 4.2kg of veg including a kilo of carrots, a kilo of onions, 500g of cauliflower and the same of swede, 400g of savoy, 300g of courgettes and 500g of leeks. The other boxes contain a similar amount. While the vegetables will be sourced from sixty British growers across the country, some of the wonky veg box produce may come from overseas.

The boxes will be available nationwide from September 28, and can be ordered online from the 2nd October.

“We’ve listened to our customers who told us they want even more affordable veg,” said Morrisons Vegetable Buyer Andy Todd. “They are a great way for our customers to buy British or eat seasonally or feed the family for the week.”

Similar veg boxes from companies like Abel & Cole or Riverford Organic cost £13. Other delivery services like Ocado also offer more expensive options. Morrisons is the first major supermarket to offer year round vegetable boxes.

The vegetable selection will change with the seasons, and if there is demand there may be boxes available of different sizes for different numbers of people (the current box is designed for a family of four for five days.)

In an online trial earlier this year 2,000 boxes were bought a week.