Big Brother 2026 launched on Sunday (September 13) with another group of contestants allowing cameras to film them 24/7 and relay the results to millions of viewers.
First broadcast on Channel 4 in 2000, it was an instant sensation, as millions were glued to the antics of Nasty Nick, Craig Phillips and Anna Nolan.
It returned in 2023 for the first time in five years, moving to ITV from Channel 5.
This year’s series will be 54 days long, making it the longest since its switch to ITV, and there’s some Scottish interest, with a housemate from Paisley.
Here’s who has the best chance of winning according to the bookies.
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1. Phillip Regan - 5/1
53-year-old content creator Phillip, from Liverpool, is the early 5/1 favourite to win Big Brother. | ITV
2. Samuel Keen - 6/1
Samuel is the joint 6/1 second favourite for this year's Big Brother Crown. He's a 21-year-old administrative apprentice from Slough. | ITV
4. Harry Symonds - 15/2
Next up is Harry, who is a 15/2 shot to be last housemate standing. The 30-year-old is an online fitness coach from Croydon. | ITV