Disney bucks download trend with record-style editions
Film studio Walt Disney is aiming to buck the trend for digital downloads with a new range of releases in record-style packaging.
The group said the launch of its “Big Sleeve” editions comes amid a resurgence in sales of vinyl records as consumers hanker after “something physical and lasting rather than a digital package”.
Set to hit shelves by the end of November, the special editions will include both DVD and Blu-ray discs of six movies – Aladdin, Beauty and the Beast, Cinderella, Finding Dory, Guardians of the Galaxy and Star Wars: The Force Awakens – along with bespoke artwork. Further releases are planned next year.
Disney head of commercial development Ben Loades said “We think it’s a great way for collectors, film lovers and families to treasure the movies they love and bring both Disney’s beautiful artistic cinematography and children’s imaginations to life at home.”