With huge marketing budgets fronted by superstars, bottles that double as works of art, and adverts directed by Oscar-winning directors - the perfume trade is big business.
From timeless classics to modern crowd-pleasers, fragrances have a unique way of telling stories and evoking memories.
Now the experts at HAYPP have carried out a survey to find out which scents are beloved by Scottish nostrils.
Here are the top 10.
9. Yves Saint Laurent Black Opium
The final two perfumes can't be split - sharing ninth sport. The first is Yves Saint Laurent Black Opium. The signature black coffee accord is paired with sensual vanilla, enriched by the softness of white flowers and orange blossom, against a base of patchouli and comforting white musk. | Contributed
10. Mugler Alien
Completing our list of Scotland's ten favourite perfumes is Mugler Alien. With a bottle inspired by gemstone amethyst, it's a powerful floral scent of jasmine linked to woody and amber notes. | Contributed