High street: supercomputer predicts the 10 UK shops, brands and outlets most likely to make a 2024 comeback

The high street has faced a turbulent 2024, with major brands such as CTD Tiles, The Floor Room, Ted Baker, and Carpetright all entering administration.

Amidst the wave of store closures, it's easy to overlook the unexpected comebacks of long-dormant brands that have reappeared on our high streets in recent years.

But which once beloved name might be the next to reappear in our town centres?

Could we see a return from the pick ‘n’ mix king that was Woolworths? Could Blockbuster really make a comeback in a world dominated by streaming and digital media?

I’m no retail expert, but surely a supercomputer AI, with its infinite wisdom and hive-mind knowledge, can sift through the data and give an educated prediction?

So that’s exactly what I put to ChatGPT, to get its take on which brands we might see climb from the pits of administration to make a heroic return to physical stores.

For transparency’s sake, this was the exact prompt that I fed into ChatGPT:

“2024 has been a tumultuous time for the high street, with high profile brands like CTD Tiles, The Floor Room, Ted Baker, and Carpetright all falling into administration.

“In the face of so many store closures, it can be easy to forget the surprising stories of long dormant brands that have made returns to our high streets in recent years.

“Using your knowledge of market and business trends, and consumer needs, fashions and habits, give a list of 10 defunct high street brands that you predict are most likely to make a comeback within the next year or so.”

Here’s what the ‘supercomputer’ had to say...

Woolworths

“Woolworths was a staple for families seeking a variety of affordable goods, from sweets to school supplies. Nostalgia, combined with its affordable product range, could appeal in the current cost-of-living crisis.

“It could also make a strong hybrid presence online with pop-up stores for seasonal sales (e.g., Christmas toys, back-to-school products).”

BHS (British Home Stores)

“BHS was once a key player in affordable homeware, clothing and lighting.

“As home décor remains a priority for many consumers, especially with a growing DIY market, a streamlined, lifestyle-focused BHS could find success.

“A digital-first approach with curated physical stores could reinvigorate the brand.”

Maplin

“The resurgence of interest in tech, gaming, and smart home gadgets has left a gap for a specialist retailer like Maplin.

“With a shift towards sustainability, Maplin could focus on energy-saving gadgets, smart tech and support services for consumers seeking quality tech advice.”

C&A

“C&A is still active in many European markets but left the UK in 2001.