Celebrating The Marketing Society Star Awards in Scotland

Star Agency of the Year winner from the 2024 Awards – MadeBraveStar Agency of the Year winner from the 2024 Awards – MadeBrave
Star Agency of the Year winner from the 2024 Awards – MadeBrave | Supplied
For over two decades, The Marketing Society Star Awards have set the standards for best practice in our industry. What began as one of many industry awards has risen to become the major marketing awards in Scotland, says Kirsteen Beeston

The awards spotlight not just creativity but also the strategic thinking and measurable impact behind Scotland's most effective campaigns. They highlight the people, agencies, and brands driving progress in an ever-evolving industry.

Kirsteen BeestonKirsteen Beeston
Kirsteen Beeston | Supplied

This year’s Star Awards introduce a new theme: ‘Steal the Limelight’ developed by our 2025 Creative Partner – The Union – a call to all marketers and storytellers to step forward and share work that has captivated audiences, sparked conversations, and defined excellence.

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The Star Awards feature six categories, ensuring every aspect of the industry gets its moment to shine:

  • Development: Recognising future talent with awards like Star School, Star Marketing Student, Aspiring Creative Star, and Rising Stars. These celebrate the next generation of marketers, highlighting the importance of nurturing new talent.
  • Strategic: Showcasing campaigns that demonstrate sharp thinking and impactful execution, including awards for Integrated Marketing, Digital Strategy, International Marketing, Marketing Planning, Marketing in Society, and Brand Development.
  • Communication: Spotlighting creativity and storytelling through awards in Advertising, Design, Brand Experience, Media, Digital Communications, and PR.
  • Sector: Celebrating excellence across industries like Food & Drink, Retail & Hospitality, Financial & Professional Services, Public Sector, and Tourism, Leisure, Culture & Sport.
  • Chairman’s Awards: Reserved for first-time entrants and SMEs, these awards recognise outstanding case studies and the unique challenges faced by smaller organisations and those new to the awards.
  • Champions Awards: Celebrating the trailblazers of the industry, including Star Agency of the Year, Star Marketing Team of the Year, Inspirational Agency Leader of the Year, and Inspirational Marketing Leader of the Year. These prestigious awards highlight the individuals and teams who set the benchmark for excellence and inspire the wider industry through their impact, innovation, and dedication.

Nominations for the Inspirational Agency and Marketing Leader Awards are judged based on leadership skills, original thinking, contribution to the industry and achievements over the last year.

In 2024 Nathalie Agnew from Muckle Media won Inspirational Agency Leader of the Year and Laura Brady from Worldwide Cancer Research won Inspirational Marketing Leader of the Year.

Nominations of less than 200 words for the individual awards, including all the Rising Star Awards and Inspirational Leader awards should be emailed to [email protected] by February 17th.

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Open to all, whether you're a Marketing Society member or not, the awards are accessible to all with no entry fee for first time entrants. They provide a platform to highlight your work, gain industry recognition, and connect with Scotland's top marketing professionals.

The Awards programme culminates at The Star Awards Gala Dinner, which will be held at the DoubleTree by Hilton Glasgow Central on June 12, 2025. Over 600 marketing professionals are expected to be in attendance for a highly anticipated celebration.

Full details can be found here

Early Bird entry deadline: 31 December 2024

Entry deadline: 17 February 2025

This is your chance to step into the spotlight, share your success, and help shape the future of marketing in Scotland. This is your year to steal the limelight.

Kirsteen Beeston is Senior Marketing Director, Scotch & Irish, Suntory Global SpiritsChair of the Star Awards 2025

About our Partner The Marketing Society Scotland

The Marketing Society Scotland's vision is to build a vibrant marketing community renowned for enlightened thinking, innovation and creativity.

Visit The Marketing Society Scotland's website from here.

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