Big Brother is back - with 12 contestants consenting to be locked away in a house filled with cameras for a few weeks.
The reality television show that defined the genre returned in 2023 for the first time in five years, moving to ITV - and the Big Brother house has now welcomed its latest residents for 2025.
First broadcast on Channel 4 in 2000 - when millions were glued to the antics of Nasty Nick, Craig Phillips and Anna Nolan - the prorgamme later moved to Channel 5 before being cancelled in 2018.
This year there’s some Scottish interest, with two housemates from north of the border (although one is originally from Italy).
Here’s how the bookies see the series panning out - from a hot favourite to rank outsiders - according to the experts at Online Casino provider Slingo.
9. Marcus - 25/1
Marcus, a mechanical engineer from Manchester, has a 25/1 chance of being victorious. | ITV
10. Sam - 40/1
Zumba instructor Sam from Bradford is a 40/1 long shot for the title. | ITV
11. Cameron - 50/1
Farmer Cameron from Taunton is unlikely to last long in the house - with odds of 50/1 for the win. | ITV
12. Emily - 66/1
Politics events manager Emily from Northampton is the 66/1 rank outsider for the reality television show. | ITV